Businesses face demise unless they tackle ‘digital disruption’

Close to half of British firms (44 per cent) say they fear their business will not exist in its current form by 2021 because of the impact of digital disruption, according to a new study.

Research by Fujitsu UK & Ireland found 97 per cent of business owners have experienced digital disruption of some kind, and 92 per cent admit they must evolve if they are to thrive with it, rather than be defeated by it.

Some 61 per cent of executives say digital disruption is the biggest challenge they face as a business, and almost half (46 per cent) are concerned about the future of their organisation in the wake of digital disruption.

Lucy Dimes, chief executive, Fujitsu UK & Ireland said: “Digital is not only disrupting internal processes and customer service, it is changing the face of the UK business community itself. New entrants are coming into sectors they’ve never before played a role in and businesses are having to evolve to thrive in their new business environments.

“Digital disruption can boost revenue, make organisations more competitive and support innovation. But that potential is driving the concerns of business who fear falling behind competitors. Business leaders know they need to not only keep up but digitalise faster, with confidence, strategy and ultimately, success.”

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