Online storage provider cuts costs and generates growth with Google Cloud

Online storage provider cuts costs and generates growth with Google Cloud

Stockholm-based online storage provider Degoo is installed on more than nine million devices and is spreading rapidly. Excellent value and strong encryption have made the firm a leader in online file-sharing, with 1.7 million new installs monthly – an average of a new install every two seconds.

Naturally, such rapid growth leads to greater maintenance burdens and demand for resources. In order to simplify its daily operations, cut costs and facilitate growth, Degoo opted to move its core operations to Google Cloud Storage.

CEO and co-founder of Degoo Carl Hasselskog said: “The online storage industry is very competitive in two ways. First, there is a lot of price pressure, as the price of consumer cloud storage falls. Second, there's pressure to innovate, to come up with new features fast.”

Hasselskog added that Google Cloud is both more affordable and less complex, allowing the company to focus on its innovation and UX while Google handles infrastructure and scalability.

Within two weeks of starting its migration, one of Degoo’s founders migrated the firm’s whole storage architecture, along with 1PB of data, to Google Cloud, utilising Google S3 compatible layer. Using Google Cloud Storage for its infrastructure immediately delivered 65 per cent bandwidth savings and 30 per cent storage savings.

GCP’s Object Lifecycle Management enables the firm to easily and cost-effectively migrate between different storage classes while managed services significantly cut its requirement for system maintenance, giving the company more time to focus on its product.

The company’s split test data is sent to Google Analytics for Firebase as well as Google BigQuery. As a result, each new feature is analysed minutely to assess its impact on the company’s customer retention and user behaviour.

Moving forward, Degoo is looking to migrate its website to GCP along with its metadata systems. The company also plans to increase its use of Google Cloud Machine Learning in order to help its users extract more value from their own data.


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